In addition, Betsson may pay up to EUR 3 million as earnout, subject to delivery on certain agreed financial targets. The total up-front consideration of the acquisition is EUR 117 million on a cash and debt-free basis, payable in cash. These two strategic initiatives are fully aligned with Betsson’s ambitions to deliver profitable growth, with a preference for growth in locally regulated markets in the long term.īetsson has agreed to acquire all shares in the betFIRST Group, which operates a sports betting and gaming business under the brand betFIRST in Belgium. A first joint online casino offering should be launched in Belgium during 2023, subject to officially obtaining the required licenses. At the same time, Betsson and Groupe Partouche, the publicly listed leading French casino operator, today announce a new strategic partnership in order to offer online casino services in regulated markets. Betsson AB today announces the Group’s acquisition of the leading Belgian sports betting and gaming operator betFIRST for a total value of EUR 120 million, of which up to EUR 3 million is an earnout payment subject to certain conditions being met, all payable in cash.
